Morrisons future growth for the last few years and whats predicted for Essay

Morrisons future growth for the last few years and whats predicted for the next few years . Dalton Philips - Essay Example The Optimization Plan launched in 2006, ended up creating greater sales growth and profits higher than the market. However, more recently the December 2010 sales growth reveals only 1% increase in the sales on the occasion of Christmas which attracts far higher sales. This increase of 1% is much smaller than its rivals and point towards an alarming future of the organization (Heraldscotland, 2011). The future targets of Morrison are to expand the space of its supermarket stores up to 1.5m square feet in the coming years till January 2013. The company is spending much capital on extending its space which may be a hurdle for the future growth. The profits increased from 655m pounds in 2009 to 858m pounds in 2010 (Steiner, 2010). The profit before tax of the company has increased by 21% in 2010. The earnings per share also increased accordingly by 23% in 2010. The cash flow situation of the company is also strong if we analyze its past activities. However, the increased capital expendit ure may be questioned for the appropriateness and efficiency of such large investments. In 2009/10 the company spent 906m pounds in order to develop a new regional distribution centre and opened 45 new stores. The increased capital expenditure resulted in increased debt of the company.