Conceptualizing in Business Essay

A stiff strategical analysis is beneficial to shareholders, employees, customers, and decisions makers within a company. The core of an effective strategic plan contains a well-thought and informative mission statement. Using the brand of Mexican food Express as a benchmark, a mission statement has been developed to differentiate the companys products from the competition. In addition, the vision statement as plays an important role in communicating the ultimate goal of the companys strategic decisions. A driving force behind the mission and vision is the companys values and ethical principles, which a lot dictate the choices made during strategic planning. When it is fully implemented, the strategic plan impart allow Mexican food for thought Express to gain a strategic advantage over its effectuateed competitors.Mission StatementBy delivering uniquely flavored Mexican style food at budget prices, Mexican Food Express seeks to establish an international presence over the next 5 years. The current international troubled food markets in Asia, South America, and Africa are dominated by American style fast food with leaves consider equal to(p) chance for competing styles of cuisine. Mexican Food Express leave alone use an aggressive marketing plan and develop a supply chain network that will enable rapid growth in overseas markets. peeledly established restaurants will be able to supply local communities with quality meals at war-ridden prices term simultaneously creating value for shareholders.Vision StatementMexican Food Express will grow into the largest fast food provider of Mexican style cuisine in emerging markets. The brand will contribute an established presence in Asia, South America, and Africa with restaurant locations being found within the top 25 major cities on these continents. By saturating the mans most populous metropolitan cities, Mexican Food Express will be the most recognizable Mexican food brand in the world. channelise Princip les, Values, and CultureMexican Food Express has several important ethical principles that influence major decisions in the strategic planning process. First, the company is concern almost making quality food available to the last-place income groups. Therefor, it is important to keep a wide selection of low cost food products available on the menu. This becomes an especially important consideration as we expand in markets that experience high levels of poverty. Second, the company is connected to delivering exceptional customer service to its patrons. Customer loyalty is a driving factor towards the long-term winner of the brand. Failing to deliver exceptional customer service could seriously hinder the great power to grow into new markets.In order for employees to express Mexican Food Expresss guiding principles, it is essential to raise a bodily culture that that reflects these principles. Providing ample opportunity for advancement within management hierarchy and the abilit y to participate in supplemental training will keep employee motivation high. As a result, employees will be eager to follow the ethical values set forth in the strategic plan. It is presumable that the company will need to make slight modifications to organization culture to meet the preferences of various world cultures.Impact on Strategic DirectionThe mission, vision, and values of Mexican Food Express serve as the foundation for strategic decision making while the company gears up for expansion. When an unexpected variable causes a change in direction, the company will continue to use its mission as a bunk for future choices. The primary mission is always to maximize shareholder profits, but the values determine the hail thee company will take to achieve this goal. Overall, this will help the company build a corporate culture in these new markets that gains the respect of the locals. If the company is considered to be helping the local community, the chances of creating an ef fective strategic plan are highly unlikely.Addressing Customer NeedsExpanding into emerging markets presents a unique challenge to organisecustomers needs. Every country exhibits its own unique culture and it is essential to pander to the preferences of each individual culture. A system that works in the United States is not likely to see the alike level of success in Bangladesh, unless serious modifications are made to the business model. To overcome this challenge, the company will conduct independent research and use paid consultants to determine how to tailor the brands scope for success in vastly different cultures. As time progresses, the company will be able to assess strengths and weaknesses by testing different models in each regional area. Gaining insightful knowledge about each countrys cultural preferences will allow the company to attain a competitive advantage.ReferencesPearce, J. A. II, & Robinson, R. B. (2009). Strategic management Formulation, implementation, and control(11th ed.). impudently York, NY McGraw-Hill.Thompson, A. A., Gamble, J. E., & Strickland, A. J. (2006). Strategy Winning in the marketplace Core concepts, analytical tools, cases (2nd ed.). New York, NY McGraw-Hill.