Creative Brief Case Study Example | Topics and Well Written Essays - 500 words

Creative Brief - Case Study ExampleThe station market is the city of Zurich in Switzerland and the specific target group is the youths and adolescents who form a grand dissipate of the citys entire population.The city has a total of about half a cardinal of which a half is made up of the youthful population. The youths in the city atomic number 18 known to be taking part in several sporting activities which requires a lot of energy boost. The drink which is attributed to annex in performance in sporting events is expected to increase its sales in the city which is in force(p) of energy demanding activities. The fact that it exist in large varieties makes it more appealing to the younger generation who are keen on variety and specialized intersections. The city is attracts large number of tourists who come for leisure and sport activities hence a huge demand for energy drinks which will be met by Redbull. The city is almost located to the headquarters of the product which is located in Vienna. The proximity will help increase yard at which the product is supplied hence meeting the expected huge demand of the product.The city has a large number of immigrants and tourist who will be in a better position to market the product in their respective countries hence increasing the market base for the product as well as expanding the market globally. The city has a large number of international hotels and other retail outlets that will free quick distribution of the product thus increasing its accessibility to the larger population. Another key reckon that makes the target market the best is the high level of information among the youths in the city. They are very much aware of the role that caffeine which is contained in the drink does for their bodies and the right level of the product that they need to consume. As result they are able to contain all the effects and reactions that take place in their bodies as