Thursday, May 14, 2020
The Impact Of Technology On Human Resource Management
Technology effects our lives every day in many ways. When we consider the ways we use technology in the business environment, we often think of Information Technology, Accounting, Finance, Manufacturing and Distribution but what about Human Resource Management? What role does technology play in Human Resource Management? Many would think of mainly specific functions relating to payroll but information systems can play a much larger role in helping manage human resources. Use of computer systems can help in areas of recruiting talent, training, performance appraisal, benefit tracking, compliance and budgeting. As compliance and litigation become more complex and varied laws between states and internationally it is not possible to track withâ⬠¦show more contentâ⬠¦Technology gives recruiters an opportunity to tailor their specific requirements and budget guidelines to suit their changing needs. Telecommuting has become a way of recruiting and retaining talent within an organization and while beneficial can add challenges in onboarding or training a new employee. Depending on the size and structure of the organization and the size and structure of the Human Resource department, remote training could prove to be time efficient and can also help provide more candid feedback. Formally, organizations could set up virtual ââ¬Å"librariesâ⬠and require employees to access particular training materials and either electronically sign as most do with an employee handbook. Required training programs are then delivered the same way to each employee without variation, which in todayââ¬â¢s work environment is important for compliance. Virtual training could also require specific ââ¬Å"meetingâ⬠times via computer to interact and provide immediate feedback. Informal training tailored to specific areas can also be used to help employees flourish. Smaller organizations may no t have the resources to dedicate training to specific software applications but there is so much information available that they could guide their staff to those sites for the training. YouTube videos have been a source to many in learning orShow MoreRelatedHuman Resource Management and the Impact of Information Technology1361 Words à |à 6 PagesHuman Resource Management and the Impact of Information Technology Is the impact of information technology changing Human Resource Management? Information, technology impact is changing the whole concept of how the work place is managed, and I will point out the changes and enhancements to Human Resource Management and the employees. The information technology can save everyone time and expense once he or she learns how to use it efficiently. Human Resource will be impacted more than any otherRead MoreThe Impact Of Information Technology On Human Resource Management852 Words à |à 4 PagesInformation technology is expected to drive Human Resource (HR) s transition from a focus on Human Resource Management (HRM) to Strategic Human Resource Management (SHRM). This strategic role not only adds a valuable dimension to the HR function, but also changes the competencies that define HR professional and practitioner success. Helps the organization to go more flexibly and accurately by technology. HRIS functions * Integrating the Technologies of HR. Developments in information technology haveRead MoreThe Impact Of Information Technology On The Human Resource Management Process5068 Words à |à 21 PagesInformation Technology plays a key role in signifying effective corporate governance and fraud prevention. Increasing use of Technology in almost every organization has changed the way we work and it has brought in efficiency at work and also reduces human error which can be caused by stress or too much work. IT improves communication thus improving customer satisfaction and encourages innovation and creativity which can be used in business growth and expansion. IT also improves the Human Resource ManagementRead MoreThe Impact of Technology on Organizations1167 Words à |à 5 Pagesï » ¿Organizational Technology Plan: Since the world of technology is making the world to become a global village, many organizations and businesses are capitalizing on technological advancements to enhance their organizations. The impact of technology on organizations has extended to improve relations within the organization and improve the ability of the organization to serve its clients or customers. Notably, the influence of technology has extended to the point that its impacting the shape ofRead MoreOrganization Planning, Project Management, and Information Technology1319 Words à |à 6 PagesApplication: Organization Planning, Project Management, and Information Technology The successful implementation and subsequent meaningful use of information technology solutions within a health care organization is a challenging and iterative process. The organization must engage in careful and ongoing strategic and tactical planning to ensure that the implemented technology will ultimately be effective and beneficial for its practitioners, staff, and patients. To prepare for this ApplicationRead MoreHow Human Resource Planning Is Different From Manpower Planning? Essay1494 Words à |à 6 PagesQ1.) What is the main purpose of human resource planning? As a part of your answer describe how Human Resource planning is different from manpower planning? EXPLANATION: - Human Resource planning Different techniques and practices used by an organization to forecasts its human resource needs and make sure, that it has adequate number of skilled and suitably trained employees at all times, to perform the tasks of the organization efficiently and help it to achieve its goals. This is a process,Read MoreQuestions On Human Resource Management1498 Words à |à 6 PagesISSUE IN HUMAN RESOURCE MANAGEMENT Prepared by: Muhammad Salman Sami Roll # 1301064 What is HRM? Human Resource Management (HRM) is the function within an organization that focuses on recruitment of, management of, and providing direction for the people who work in the organization. CURRENT ISSUE IN HRM INTRODUCTION Fundamentally, HRM is based on the assumption that employees are individuals with varying goals and needs and Human resources departmentRead MoreCurrent Information Systems Within Human Resources1398 Words à |à 6 Pageswithin Human Resources The Human Resources department is currently working on bring the information systems platform into the 21st century. Excel has been a good tool to use within the HR department. However, it is critical for the management team to maintain a comprehensive and fast flexible system that aligns with the trends as it relates to a successuful business (Dusmanescu Bradic-Martinovic, 2011). A successful business reflects organizational flexibility which, supports strategic human resourceRead MoreBusiness Technology Has Revolutionized The Means Corporations Conduct Business1620 Words à |à 7 PagesBusiness technology has revolutionized the means corporations conduct business. Tiny businesses will implement business technology and level the enjoying field with larger organizations. Tiny businesses use computers, servers, websites and private digital merchandise to develop competitive benefits within the economic marketplace. Tiny business homeowners ought to contemplate implementing technolo gy in their designing method. This permits homeowners to make operations victimization the simplest technologyRead MoreHuman Resource Systems And Human Resources Essay948 Words à |à 4 PagesDeadrick, Lukaszewski and Johnson (2015) examined the HR technics, the technologies used in human resources, their present and predicted future impacts on human resource systems. There were numerous sources that were cited in this research. Research mainly focused on existing human resource systemsââ¬â¢ limitations and possible technology solutions to current problems in traditional and computerized HR methods. Information technology has influenced every single aspect of our lives. It also has been notably
Wednesday, May 6, 2020
Security Threats Of Small Business Accounting - 902 Words
Security Threats to Small Business Accounting Small business accounting becomes increasingly difficult for owner/operators to handle personally or delegate to untrained employees. As your business grows, accounting becomes more complex, and savvy business owners often consider hiring a professional accounting service instead of one or more employees to do the work. There are many advantages to doing so that include generating tax savings, ensuring that reports are filed correctly and on time and getting guaranteed service when an accountant or bookkeeper becomes incapacitated. However, the biggest advantage of hiring professionals is their ability to identify and prevent common security threats. Hiring professional accountants and certified computer security specialists helps to prevent many common digital threats. When even the smallest hack or breach is discovered or suspected, take advantage of fraud alerts and business identity protections services. Remain security conscious, and make security practices an essential condition of employment for your staff. The following categories of threats are easily overlooked but easy to remedy with forethought and safe practices. 1. In-House Threats Internal security risks include both deliberate and unintended breaches. Disgruntled workers can generate dangerous threats, especially members of your IT team. Rogue employees can sell confidential information or computer access to competitors, steal money through embezzlement andShow MoreRelatedRisk Based Security Strategic Assessment1436 Words à |à 6 PagesRisk Assessment Introduction For this case analysis, the OCTAVE method for risk-based security strategic assessment will be used. The OCTAVE-S Method which fits particularly for the company that Ann organized and is tailored to suit the needs of small enterprises. This is designed for about 100 people or less. The Becoming Company is a full service provider for a line of developmental training and inspirational materials including videos, music, and books called Drive Change. The company was createdRead MoreBusiness Risks And Business Risk1408 Words à |à 6 PagesBusiness Risk is an uncertainty that is affiliated with a particular circumstance that could affect business operation or cause financial insecurities for the company. Business risk assessment is the process of determining whether a particular uncertain circumstance has the potential to threaten your business operations (Schwartz and Chandler, 2012). In the competitive market, it is important that businesses assess the risk regularly and respond with a sound reaction to be successful. Small businessesRead MoreAnalysis Of Network Concepts For A Small Accounting Firm1402 Words à |à 6 Pages This paper presents an executive summary of network concepts for a small accounting firm. This paper also discusses the vulnerabilities of the proposed system as well as the devices, services and over-all requirements to make it operational. Furthermore, the specifications of the network security as well as the procedures that will take place are also expounded in this paper. The purpose of the giving specific details is to give the firm and users a clear picture of how the system will be implementedRead MorePros And Cons Of Computer Hacking1324 Words à |à 6 PagesMany organizations within the computer and technology industry may face pros and cons in the area of computer hacking. According to Small Business Chron, independent firms specializing in hacking prevention software or network development stand to benefit tremendously as the impact of hacking spreads throughout the world. (SmallBusiness, 2017) Small businesses in the industry tend to expand their operations if the compan y is successful in obtaining and remaining constant with a client base. HoweverRead MoreThe Current Information Security Landscape Of Small Businesses1593 Words à |à 7 PagesSmall businesses form a critical part of the economy and play a key role in the creation of jobs and improving the livelihoods of many individuals in the society. However, in the advancement of technology and the use of information systems by these businesses, there has grown a threat to the continued successful operations of these businesses due to the threat of cyber attacks. This paper will focus on researching on the current information security landscape of small businesses, specificallyRead MoreEssay On Starting A Business1413 Words à |à 6 PagesIt has long been one of my goals to open and successfully operate a business in the field of managing information for firms and entities across the nation. The idea first developed when I realized that corporations are constantly gaining immense amounts of information every year with difficult means of managing it. The task will be a lengthy process and consist of many downfalls and cooperation of many team members to produce the desired outcome and effect on the market. Many elements are combinedRead MoreCloud Computer Accounting Assignment : Cloud Computing1162 Words à |à 5 PagesCLOUD COMPUTERIZED ACCOUNTING ASSIGNMENT 1. Describe cloud computing Cloud computing refers to the storing of computer data and applications over the internet rather than on home or office network. It allows the sharing of data-processing tasks, online access to computer services and resources and centralized data storage. Instead of installing applications locally on your personal computer, applications are stored on a remote ââ¬Å"cloudâ⬠server that you access through your web browser. Rather thanRead MoreMarketing Analysis : Diamond Security1576 Words à |à 7 Pages DIAMOND SECURITY CONSULTANTS Mohammad Iqbal Saint Leo University FL COM-514 EXECUTIVE SUMMARY Diamond Security Consultants provides Cyber Security training and Education to companies specifically in User Awareness training against the social engineering attacks and mechanism in ten countries across the world and expanding specifically in the Middle East. Our offices need to communicate through the professional email account with our business domain and video conferencing onRead MoreA Synopsis Of Cloud Computing1307 Words à |à 6 PagesPDAs. These days there are many cloud based AIS systems such as XERO, Fresh Books, MYOB, QuickBooks etc. Challenges and Benefits The business world is constantly evolving because of ever changing technology, which makes organizations to adapt new systems timely. The recent wonder of the digital world is use of cloud based Accounting information Systems. Accounting Information System plays a vital role in providing meaningful financial information for decision making and simultaneously for other functionsRead MoreEssay on The Global Fight Against Terrorism 1130 Words à |à 5 Pagesorder to maintain our sanity, dignity, power, and security. We must retaliate forcefully and successfully. We must garner support for our cause and give other countries a reason to want to stand behind America. We must reassure the world of our confidence as a great power, and our ability to retain that status. Lastly, and most practically, we must explore the possibilities of terrorism that exist and attempt to grasp the actual threat that these possibilities realistically pose for
Tuesday, May 5, 2020
Psychology by the Police
Question: Discuss about the Use of Psychology by the Police. Answer: Introduction: The police department and its officers are provided with varied direct psychological services by the psychological teams that works with the law execution agencies. The law execution and psychology seemed mutually segregated until 1960s. However, in the following period, it can be noticed that, psychological services and law enforcement executive agencies got increasingly intermingled, which kept on expanding. This expansion occurred due to the recognition on the part of the law enforcement executives, of the continuous exposure to a complicated environment which vastly impacts the human being. Body New sets of skills were provided by inclusion of psychology in law enforcement agencies. These skills form the edifice of police psychologys core technologies that forms basic structure of psychological services. Clinical interventions, evaluation, training and organizational work forms these techniques. In order to identify effective candidate for the police department, psychological test is utilized. Further, on a varied range of emotional constancy criteria which are consistent in association with law execution work they are evaluated. In order to determine whether after the individuals in the police department, they remain to be psychologically fit for duty, duty evaluation is required (What-when-how, 2015). When, duty to work-related injury and related the psychological factors the effectiveness of his/her performance may be affected this issue arises. In situation when commanding officers get alert of concerned behaviors, when an officer may be requiring attention, they may opt for a fitness evaluation. Along with a wide range of personal problems when it seems that the duties associated with police work may intensify it, psychological counseling is required to be implemented. Such issues may include family problems, depression, suicidal tendencies etc. In relation to on duty distressing incidents officers are provided with psychological crisis response. Debriefing interventions that are generally of short-term forms its core technology (Kitaeff, 2011). The purpose of this technology is to provide assistance to the officers in adapting and adjusting with these incidents, which in turn reduces the scope of long-term psychological issues arising from these incidents. In order to stretch the working arena of the officers, psychological guidance and training sessions are provided to them that includes topics like enhancing communication skills, stress management etc. The practical application of psychology in the law execution operations constitutes the main factor of core technology of forensic (Davis, 2006). Providing assistance to the department in criminal investigation, developing the capacity of hostage negotiation, forensic hypnosis is involved in it. Anti-terrorism strategies are one of its recent developments. In order to improve the police departments performance the agency required psychological assistance from the organizational as well as individual officers perspective. This contributes in engaging them in strategic planning and promotes them in making their contribution in agencys performances enhancement. The Federal Bureau of Investigation Training Academys prior willingness to take a role of convener-facilitator further boosted the integration of psychology in the police department. This acted as a contributing factor for the police department and psychologists to find a common aspect. Other than that, some of the eminent professional organizations like International Association of Chiefs of Police and American Psychological Association acted as major contributing factor in psychology and its integration with police department. It gave shape to police psychology and in the absence of its contributions the present form of police psychology would have been impossible to form. There are number of aspects that affect the act of convection. The definition of crime on the part of observers, is one of such aspect. Other than that police sources, their practices are also some of the mentionable aspect. The observers ability also affects the act to conviction. Other than that, the factors that impacts the police practice, their priorities are also required to be considered in the process. It is also mentionable here that, the observers perceptions and attitudes towards criminal acts also requires consideration in the process (Pirie, 2013). Hence it can be stated that the crime along with the act of conviction is socially constructed. Another aspect of that impacts crime which can also be socially constructed is eyewitness testimonies. It is a part of police process. An individual when witnesses a particular event and conveys it back to the police it is eye witness testimony. However, the fact that it is reconstructive in nature makes it biased hence impacting th e crime as well. The reason being if an eyewitness, on the basis of his/her knowledge or cultural value have the perception that an act of crime has not, which is contrary to the reality, it is going to impact and enhance the crime. Hence, it would not be wrong to state that on the basis of the above mentioned aspects it can be clearly noticed that crime is socially constructed. It also needs to be mentioned here that what is legal or illegal to an individual may vary from another individual on the basis of their social or cultural aspect as makes crime socially constructed. In the field of Cognitive Psychology a theory of in-depth memory recall was proposed, which can be defined as reconstructive memory. In this detailed memory recall theory, various cognitive processes like imagination, semantic beliefs and memory, perception affects reconstructive memory (McLeod, 2009). The theory was formulated by Bartlett according to whom, in the understanding of eyewitness testimonys reliability reconstructive memory plays a vital role. According to him, with aspects like the attained knowledge cultural values and norms, personal interpretation is dependent with which the aspect of recalling is associated. This theory further emphasize upon the fact that, the way information is presented is not stored by individuals in the exact manner. Individuals store the gist or inner meaning of the provided information. Hence it is stored by them in the way they can comprehend the provided information which is the core essence of cognitive psychology. Conclusion On the basis of the above made discussion it can be inferred that, the integration of psychology in the police department has evolved significantly, as a result of which it has got intermingled in an enhanced level (Thomas, 2011). Other than that, there are numbers of aspects that perception of legality or illegality from the cultural or social context that makes crime socially constructed. References Davis, M. (2006). Australian Psychological Society : Criminal investigative analysis in the Australian context. [online] Psychology.org.au. Available at: https://www.psychology.org.au/publications/inpsych/context/ [Accessed 22 Aug. 2016]. Kitaeff, J. (2011). Handbook of police psychology. New York: Routledge. McLeod, S. (2009). Eyewitness Testimony | Simply Psychology. [online] Simplypsychology.org. Available at: https://www.simplypsychology.org/eyewitness-testimony.html [Accessed 22 Aug. 2016]. Pirie, S. (2013). Crime is socially constructed. What does this mean and how does it differ from deviance? (University Essay). [online] Booksie.com. Available at: https://www.booksie.com/posting/stuart-pirie/crime-is-socially-constructed.-what-does-this-mean-and-how-does-it-differ-from-deviance-university-essay-265103 [Accessed 22 Aug. 2016]. Thomas, D. (2011). Police psychology. Santa Barbara, Calif.: Praeger. What-when-how.com. (2015). Psychology and the Poilce [online] Available at: https://what-when-how.com/police-science/psychology-and-the-police/ [Accessed 22 Aug. 2016].
Friday, April 10, 2020
Erin Brockovich Essays - Pacific Gas And Electric Company
Erin Brockovich The movie "Erin Brockovich" is based on a true story that happened in California during the year 1993. Julia Roberts wonderfully portrays Erin Brockovich as a single mother that is struggling to make ends meet. She is in a car accident and seeks legal help from Ed Masry and his law firm. After losing her court case, partially due to her foul mouth, Erin goes to work for Ed Masry filing papers as a simple job. Brockovich becomes curious about a particular case when she finds medical records in the same file as real estate matters. The case, which was a pro bono case for the law firm, involved Roberta Walker who lived near an industrial facility operated by Pacific Gas Electric (PGE) in a small town called Hinkley in California's the Mojave Desert. PGE was offering to buy her house at "fair market value," but Ms. Walker and her family were suffering from a variety of health issues and she did not want to sell. The legal files showed ongoing correspondence between PGE and Ms. Walke r about her medical conditions. The buy-out offer was unusual in that it was unsolicited and PGE was also offering to pay for doctor visits for her whole family. Erin Brockovich began digging through the county water board files to gather more information. The first paper Erin came across in the water board files was a notification by PGE to their plant neighbors informing the community that their facility was releasing chromium into the local water supply. PGE was issued Cleanup and Abatement Order No. 6-87-160 given by the California Regional Water Quality Control Board. This order stated that the company must clean up past waste discharges of hexavalent chromium at the Hinkley facility. Eventually, Erin learns that most of the people living near the PGE Hinckley plant are suffering from a range of health problems such as various forms of cancer, persistent nose bleeds, and constant headaches. Erin also discovers vital details that indicate that the illnesses are consistent with exposure to hexavalent chromium, the same material the company was emitting. This form of chromium was used in the facility to prevent corrosion of its water-cooling system. Unfortunately, this cancer-causing product leaked into the water table via the unlined water retention ponds of the plant thus contaminating the water in the Hinkley area. The people and animals that consumed the water were injured by the hexavalent chromium. Erin finds the direct link to the illnesses and the company through the local drinking water. The film explores many legal issues such as court procedures, alternative dispute resolutions, torts, and the ethics and business decision making of PGE. The torts brought by the injured parties in the film alleged that PGE ruined their health and devalued the land that they owned due to contaminated water. As a result of all the investigative work that Erin did, Ed Masry concedes that there is substantial evidence to link PGE to a liability and makes the decision to proceed legally on behalf of the Hinkley community. The legal team canvassed the community for victims affected by the chromium. Erin and Ed Masry found a total of 634 affected victims and proceeded to file a lawsuit suit against PGE for poisoning the Hinkley water supply. They purported that their chronic exposure to hexavalent chromium through the contaminated water supply damaged their health and left them susceptible to cancer and other maladies. The PGE Hinkley location was a gas compression facility. During operation, compression of gas generates extreme heat. The compressors must be cooled to keep them running. PGE used chromium-6 (hexavalent chromium) in the water cooling towers as a corrosion inhibitor. Hexavalent chromium is toxic to humans and animals. The wastewater from the cooling towers was sent out to the unlined retention ponds. Over the years the hexavalent chromium leached into the water table and eventually into the public's water wells. There was a plume of contamination that extended one-mile north of the plant which animals and humans both breathed into their lungs as well as consumed poisoned water from the groundwater supply. PGE told the Hinckley residents that non-hazardous chromium-3 was utilized in their cooling towers. Because
Tuesday, March 10, 2020
The Role of the Hippocampus in Learning and Memory essays
The Role of the Hippocampus in Learning and Memory essays The role of the hippocampus in learning and memory has been examined for many years. Studies have used rats, monkeys, and other animals and given them a variety of lesions to the hippocampus and other parts of the brain. These were followed by a variety of tests that involved learning and memory. Although most of the tests showed a correlation between injury to the hippocampus and affliction to learning and memory, the extent of the testing and the detail to which is has been studied gives a much larger picture of the possibilities for human comparison. Olton, D.S. rats. Journal of Experimental Psychology: Animal Behaviour Processes, 2(2), Olton and Samuelson completed six experiments for their study of rats and spatial memory. All experiments used a radial arm maze for testing. The first three involved placing the rats in the maze to explore and search for food. A variety of changes were made in each experiment to test spatial memory. The results of these tests showed that one the rats began to run into the arms of the maze, changes had no effect on the accuracy of choice. Experiment four was concerned with the memory element of which arm had been chosen previously. The authors made changes in the maze, and they studied the data from a number of angles. The rats memory processes while problem solving was studied. Experiment five increased the number of choices, resulting in a reduction in accuracy, and experiment six tested the sequence of changes made in the maze and whether the rats could quickly recover choice accuracy. Overall results show that rats can remember which arm of the maze they have already chosen, but this is affected by both the increase in the number of choices and the length of time between repetitions of choices. The rats treated each arm as a separate space and stored the information in the same manner. ...
Saturday, February 22, 2020
American History from 1607 to 1865 Essay Example | Topics and Well Written Essays - 1500 words
American History from 1607 to 1865 - Essay Example Together they slowly built a country together. Some of the principal industries at time were tobacco and shipbuilding. As the colonies grew more powerful, they chafed at the heavy hand that ruled them from London. A little known fact is that the American colonists who fought the British during the Revolutionary War were not always dramatically opposed against the British who ruled over them. Some admired the British. During the Revolutionary War, which was led by George Washington, there were opportunities to come to terms, although most of these opportunities occurred at the beginning of the war. Before the time when New York fell to the British, it might have been possible for the British and the American sides agree on a peace that would have kept the Americans under British Rule. However, after this seminal battle, the two opponents were too entrenched in their respective positions to reach an agreement. Both sides were too polarized and seen too much hardship. Throughout the con flict, the British failed to conceive that the colonists only wanted respect and more autonomy. By denying this reasonable request, the British forced the Americans to take drastic action against them. It didnââ¬â¢t have to be this way. ... Writing to a friend, John Adams once said: There must be a positive Passion for the public good, the public Interest, Honour, Power, and Glory, established in the Minds of the People, or there can be no Republican Government, nor any real Liberty. And this public Passion must be Superior to all private Passions. Men must be ready, they must pride themselves, and be happy to sacrifice their private Pleasures, Passions, and Interests, nay their private Friendships and dearest connections, when they Stand in Competition with the Rights of society. (Rahe, 23) The years that followed the founding were amazing. The country grew in population, power, and wealth. The size of the country grew and more states joined. Most people would find it hard to argue that the changes between 1790 and 1860 were not some of the most impressive in the history of the United States. One of the key elements of the growth that occurred as this time was rapid industrialization. Novel technologies like the cotton gin and the steam engine permitted work to be completed in any even faster fashion than before. All across the land, factories began to sprout up like mushrooms. The country began to shift away from a resource based economy that included farming and agriculture, and began to be characterized by a much more diverse economy that was sending goods all over the world. Throughout it all Americans debated what system of government they should have. They often looked back to the words of Thomas Jefferson: Two political Sects have arisen within the U. S. the one believing that the executive is the branch of our government which the most needs support; the other that like the analogous branch in the English Government, it is already too strong for the republican parts of the
Thursday, February 6, 2020
The role of retailer branding strategies in Singapore Research Paper
The role of retailer branding strategies in Singapore - Research Paper Example Product and brand are terms that are related because of several properties shared by them. Brand relies on the nature of the product or service. These attributes when used to market the product distinguishes it from its competitors, in the market, gives birth to Brand. Brand is linked with the product by relaying the attributes and character of the product. Additionally the characteristic of a product used to distinguish it from other product is termed as a brand. This means that the attributes associated with the product in terms of the characteristics of the product gives rise to brand. A brand deals with the identity of the product, which enables it to be distinguished from other products (Finskud, 2009, p. 34). A product currently may mean a good with physical characteristics or service or intangible goods such as software or algorithm. Therefore, a product can be described as a product, service or intangible good such as software that a firm produces and use it to generate incom e. Companies like Microsoft Corporation deal exclusively with software as their end product. Such software like Microsoft office 2010 is, therefore, a product of Microsoft Corporation. Brand deals specifically with the characters that distinguish the product in the market. It is the impression that surrounds the product. A brand can be categorized as a ââ¬Å"strong brandâ⬠if it has several qualities or characters associated with strong brands (Finskud, 2009, p. 198)... Branding is vital in marketing because it enables the sales of all the companyââ¬â¢s range of products. The success of many companies such as; Coca Cola, Adidas and Nike among other brands are based on use of brand image creation. Therefore, companies must be ready to venture in branding to be able to achieve success. Retailer branding in Singapore Retail branding is used by giant supermarkets in ensuring that the product sales are improved and outpace competition from other supermarket. The success is based on the ability to create a powerful strong brand. A strong brand is characterized by the ability to drive the shareholder value; therefore, it is managed by brand marketers who ensure an active buy-in from all stakeholders. The brand is valued in financial terms and is classified as an asset to the company during the calculation of profits and loss (Finskud, 2009, p. 45). As part of the organization, it is viewed as a part of the organization and covers a variety of business d imension. Additionally, customers are ready to pay consistently a higher price for the brand while ignoring the competing product or service. As a result of the strong affiliation to the brand, customers want to associate with the brand, it qualities, values and personality. Association with the brand gives rise to loyalty to the brand. Additionally, customers are ready to pay consistently a higher price for the brand while ignoring the competing product or service. As a result of the strong affiliation to the brand, customers want to associate with the brand, it qualities, values and personality. Association with the brand gives rise to loyalty to the brand. Due to the above characteristics the brand becomes a trademark protected by the firm and
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